Stop guessing which version wins, measure it in revenue.
Connect your store, split traffic across two or more groups, and see which version actually made more money. Content, templates, styles, redirects and whole themes — without a developer.
Connects in minutes. No credit card required.
An illustration of a finished test, not a screenshot.
Most tools count clicks. We count money.
A lift in add-to-cart rate that doesn't move revenue is noise. Everything here is built so the number at the end is one you can act on.
No flicker
The page is hidden for milliseconds while a variant applies, and always fails open — a broken config shows the control, never a blank screen.
Deterministic splits
Groups come from a hash of the visitor, so someone who clears cookies lands in the same group. Splits hold to a fraction of a percent.
Attribution that survives checkout
A Shopify web pixel stamps each order with the visitor's group — the only supported way to observe checkout since ScriptTag was retired.
Five levers, one engine.
Every experiment type runs through the same assignment and attribution pipeline, so results are directly comparable across them.
Content edits
Rewrite headlines, copy and on-page elements from a selector-based editor. No theme changes, no deploy.
Redirects
Split traffic between two URLs and find out which lander actually earns. Query params are carried across the hop, so ad attribution survives.
Styles & JavaScript
Inject scoped CSS and JS per group. Versioned, size-capped, and behind a kill switch that stops everything instantly.
Template changes
Serve an alternate page template against the one you ship today, on any page type your theme supports.
Theme changes
Run a whole variant theme head-to-head with your live one, on real traffic, with the preview bar hidden.
Results in revenue
Every order is attributed back to the group that earned it and reconciled against real Shopify orders. Revenue per visitor, not click-through rate.
Two measurement frameworks
Bayesian by default, or frequentist with the sample size fixed up front and the comparison withheld until it's reached.
You pay for visitors who entered a test.
Not for your store's traffic. Someone who never saw a variant is never counted, and someone in three tests at once counts once.
Starter
$79/mo
For a brand running one or two tests at a time. Every feature, including profit and subscription reporting.
- 75,000 tested visitors a month
- Every test type, unlimited tests at once
- Profit and subscription reporting
Growth
Most chosen$199/mo
Several tests at once across the traffic a growing brand actually has.
- 250,000 tested visitors a month
- Every test type, unlimited tests at once
- Profit and subscription reporting
Scale
$499/mo
For brands testing continuously across every surface of the store.
- 800,000 tested visitors a month
- Every test type, unlimited tests at once
- Profit and subscription reporting
Pro
$1,499/mo
High-volume testing for brands past twenty-five million a year, without needing a conversation first.
- 3,000,000 tested visitors a month
- Every test type, unlimited tests at once
- Profit and subscription reporting
Enterprise
Let's talk
Past three million tested visitors a month the number is agreed rather than listed, and it is agreed against what the testing is worth. Nothing stops in the meantime.
- Above 3,000,000 tested visitors a month
- Every test type, unlimited tests at once
- Profit and subscription reporting
- Why traffic and not orders?
- Because your bill shouldn't go up when a test works. Billing on orders means the better we do for you, the more we charge — and it means Black Friday arrives with a bigger invoice. Traffic is also what decides how fast you can learn: how many tests you can run at once, and how quickly each one reaches an answer. You're paying for the thing you're actually using.
- Only visitors who entered a test
- Not your whole store's traffic. Test one landing page and you pay for that page. Someone in three tests at once counts once.
- A busy month doesn't change your bill
- Go over during a launch or a sale and nothing happens — tests keep collecting and results stay accurate. We only talk about it if it stays that way.
- Every plan starts with 14 days free
- Everything unlocked, no card. Pick a plan on day three and the other eleven come with you — the first charge lands when the fortnight ends either way.
- Every feature on every plan
- Including profit and subscription reporting. Plans differ by traffic alone.
- Billed on your Shopify invoice
- Alongside your other apps. No card here, no separate invoice, and cancelling is a button in your own Shopify admin.
Find out what your store is leaving on the table.
Create a workspace, connect your store, and launch your first test today.